Do Subliminal Messages Really Work in Videos? | Vimaco - Video Marketing

 

Do Subliminal Messages actually work in videos? Well we are going to find out with a little experiment – and you can be part of it.

 

Subliminal messages are those shown just below a viewer’s threshold for conscious perception.
 

Our eyes see so much more that we are consciously aware of and that’s a good thing or else we would be so overwhelmed with every little thing that we see. So our conscious brain focuses on just the visual information we need – but the unconscious brain still sees and records everything.
 

The most famous example of subliminal messages dates back to 1957 when a market researcher named James Vicary inserted the words “Eat Popcorn” and “Drink Coca-Cola” into a movie.
 

The words appeared for a single frame, allegedly long enough for the subconscious to pick up, but too short for the viewer to be aware of it. The subliminal ads supposedly created an increase in Coke and Popcorn sales. That caused quite a stir at the time but Vicary later admitted that it was a hoax concocted to attract customers to his failing marketing business.
 

Recent experiments have shown that subliminal messages actually can affect behaviour in small ways.
 

Today, we are going to do our own little experiment to see if it actually works.
 

In the video above, I play for you a 5 second video clip with a subliminal message and I want you to watch it very carefully and take whatever action that you feel the urge to do. So watch it very closely.
 

I then show the subliminal message in ultra slow motion so that you can see the actual message. Then you can judge if indeed the subliminal message influenced your action. (Let me know in your comments.)
 

Of course there are many ways you can influence your audience without subliminal messages. Simply by your facial expressions, your tone of voice, your body language, the clothes you wear will have an impact with your audience.
 

In fact everything in the video frame sends message to your unconscious mind whether you intended them or not.
 

Gerry Tacovsky
Video Marketing Strategist
Vimaco

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